Mahogany at the heirloom desk — deep, soft, kept-regal.

LDS Color Craze 744 Mahogany delivers a deep mahogany rich-brown with heirloom undertones in a cream finish — high-pigment, self-leveling, builds to full opacity in two thin coats, cures in 60 seconds LED, and holds chip-resistant wear for 21+ days with proper prep.

Who it's for

• Salon owners — Stock 744 Mahogany for clients who request this brown every season. Wholesale pricing on every order, ships within 48 hours from California.
• Home-studio pros — Keep clients booking re-services with 21-day chip-resistant wear. Two thin coats cure in 60 seconds LED — turn more appointments without sacrificing the brown finish.
• DIY home users — Get the salon-look at home in two thin coats. Buildable brown, no streaking, no chipping for 2+ weeks. The exact LDS shade your salon uses for Fall.

Highlights

• True tone: Mahogany rich-brown with heirloom undertones
• High-pigment, self-leveling — cures 60s LED / 2 min UV in two thin coats
• 21-day chip-resistant wear — clients keep coming back for the fall mahogany look
• 100% authentic LDS · wholesale pricing on every order · DTK ships within 48 hours from California

How to use

1. Prep: cleanse, dehydrate with 99% alcohol, push back cuticle, lightly buff matte.
2. Apply LDS Base Coat — cure 60 seconds LED or 2 minutes UV.
3. Apply two thin coats of color — cure 60 seconds LED between coats.
4. Seal with LDS Top Coat — cure 60 seconds LED.

You'll also need: LDS Base Coat · LDS Top Coat (glossy or matte) · matching LDS themed collection set.

100% authentic LDS. Wholesale pricing on every order. DTK ships within 48 hours from California.